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Marketing

Grade 11 College Business: Goods, Services, Events, following the Ontario curriculum.

  • 4 units
  • 29 lessons
  • 294 practice questions
  • 271 flashcards
  • 2 simulators
Start Unit 1Exam review →
Try oneBMI3C · What Is Marketing?
Which statement best reflects the marketing concept?

Units

Unit 1 · 8 lessons · ~30% of course

Introduction to Marketing

What marketing really is, how consumers make buying decisions, how businesses choose and position for a target market, how marketing research works, and how marketing changes for not-for-profits and global markets.

  1. 1What Is Marketing?
  2. 2Marketing and the Economy: Utility, Supply and Demand
  3. 3Consumer Behaviour
  4. 4Customer Relationships, Loyalty and Service
  5. 5Target Marketing and Positioning
  6. 6Marketing Research
  7. 7Marketing Services: The Extended Mix
  8. 8Not-for-Profit and Global Marketing
Unit 2 · 10 lessons · ~30% of course

The Marketing Mix

The four Ps in depth: what a business sells, how it brands the offer, how it sets the price, where customers can buy it, and how it tells them about it.

  1. 1Products: Goods, Services, Events and the Product Life Cycle
  2. 2New Product Development, Product Mix and Packaging
  3. 3Branding
  4. 4Pricing: Strategies, Markup, Margin and Break-Even
  5. 5Place: Distribution Channels and Logistics
  6. 6Retailing and Wholesaling
  7. 7Promotion: The Promotional Mix
  8. 8Advertising: Media Selection and the Creative Message
  9. 9Personal Selling, Sales Promotion and Public Relations
  10. 10Event Marketing, Sponsorship and Experiential Marketing
Unit 3 · 6 lessons · ~15% of course

Trends in Marketing

How ethics and Canadian law shape what marketers can say and collect, how technology and global trade are changing marketing, and the careers and college pathways that lead into the field.

  1. 1Canada's Changing Consumers: Demographic and Social Trends
  2. 2Ethics and Regulation in Marketing
  3. 3Sustainability, CSR and Cause Marketing
  4. 4Technology and Marketing
  5. 5International Marketing
  6. 6Careers in Marketing
Unit 4 · 5 lessons · ~25% of course

The Marketing Plan

How a business turns research into a written marketing plan: the sections of the plan, a research-based consumer profile, a competitive analysis, and a final plan with a budget, timeline, KPIs, and a break-even check.

  1. 1What a Marketing Plan Is For
  2. 2Building a Consumer Profile
  3. 3Competitive Analysis
  4. 4Putting the Final Plan Together
  5. 5Presenting, Implementing and Evaluating the Plan

Simulators

Simulators for every course →
BMI3C
Break-Even Lab

Set price, variable cost and fixed costs and watch the revenue and cost lines cross at the break-even volume, with profit or loss at any sales level.

Used in 7 lessons
BMI3C
Markup vs Margin Lab

One cost, one price, two percentages. See why markup divides profit by cost and margin divides the same profit by the selling price.

Used in 3 lessons