Unit 3 · 6 lessons
Trends in Marketing
How ethics and Canadian law shape what marketers can say and collect, how technology and global trade are changing marketing, and the careers and college pathways that lead into the field.
- 62 practice questions
- 59 flashcards
Lessons
- 1Canada's Changing Consumers: Demographic and Social TrendsCanada is getting older, more diverse, more urban and more health-conscious, and marketers who track these predictable trends with Statistics Canada data can adjust products, places and messages before competitors do.11 questions
- 2Ethics and Regulation in MarketingMarketing only works when customers can trust it. Ethical marketers are honest, fair to children, and careful with personal information, and in Canada federal laws and an industry code back those expectations up.10 questions
- 3Sustainability, CSR and Cause MarketingCustomers, employees and investors increasingly expect businesses to act responsibly, so marketers build CSR into strategy, partner with causes transparently, redesign products and packaging for the environment, and explore B Corp certification and circular business models.11 questions
- 4Technology and MarketingInformation technology lets marketers collect data, personalize offers, reach customers through search and social media, sell online, and measure results precisely — but every gain in targeting raises a question about privacy.10 questions
- 5International MarketingSelling outside Canada means choosing how to enter a foreign market, deciding how much to adapt products and promotion to a new culture, and managing exchange rates and trade rules.10 questions
- 6Careers in MarketingMarketing offers careers for creative people, number lovers, and people persons alike — from brand managers and research analysts to event planners and sales representatives — with Ontario college programs as a direct pathway.10 questions