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Lesson 4 of 5La francophonie mondiale and Media Texts
Unit 5 · Lesson 4 of 5

Media, Signs and Text Forms

Reading the French you meet outside class: social media posts and their abbreviations, consumer reports and comparisons, museum labels and public signs — and the questions that unlock any text: what is its purpose, is this a fact or an opinion, and is it informing you or selling to you?

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Key things to remember

  1. 1For any text, ask: form, audience, purpose, fact or opinion?
  2. 2Signs use infinitives (Ralentir!, Ne pas toucher) or nouns (Interdiction de / Défense de + infinitive) to give rules to everyone at once.
  3. 3Social media uses the informal register and abbreviations (slt, stp, mdr, dsl, bcp, tkt) — never in formal writing.
  4. 4Fact = can be checked (prices, numbers, dates). Opinion = a judgment (le meilleur, à notre avis, génial).
  5. 5Promotional texts use imperatives, superlatives, seulement and urgency; informational texts use neutral, checkable statements.

Most of the French you will read in real life is not a novel. It is a sign at a pool in Ottawa, a post from a friend in Montréal, a product review before you buy earbuds, a label in a museum in Québec City. These texts are short, but each form follows its own rules: a sign uses as few words as possible, a post is casual and full of abbreviations, a review mixes facts with the writer's opinion. If you know what features to expect, you can understand a text even when some words are new. For every text, ask four questions: What form is it? Who is it for? What does it want me to do or think? Which parts are facts and which are opinions?

Reading real texts: every form has its own featuresJ@julie_mtlil y a 2 h1Festival ce soir!! Viens avec nous stpMon frère a oublié son billet mdr2#FestivalÉté #Montréal42453Banc d'essai — écouteurs sans filModèlePrixNoteSonoMax A289 dollarsÉcouPro 5129 dollars213Notre verdictLe SonoMax A2, meilleur rapport qualité-prix!4!Ralentir!Sortied'écoleDanger!Interdictionde sebaignerRéservéauxvoituresde police1234Social media post — share and connect (informal, tu)1@handle + time stampWho posted and when (il y a 2 h = 2 hours ago).2Abbreviationsstp = s'il te plaît · mdr = mort de rire (LOL)3Emojis and iconsShow tone and feelings without words.4HashtagsLink the post to a topic so others can find it.Consumer report — inform and help you choose1Comparison tableThe same criteria for every product.2Product names and pricesFacts you can check and compare.3Star ratingsA quick visual judgment: 4 out of 5.4Notre verdictThe writers' recommendation: opinion, not fact.Signs — warn and give rules fast1Ralentir! = an infinitive as a commandSigns often use the infinitive: Slow down!2Interdiction de / Défense de + infinitive= It is forbidden to … (se baigner = to swim)3Réservé aux …: a rule in a few wordsReserved for police cars only.4Colour, shape, big lettersDanger is seen before a word is read.
Fig 1Three real text forms with their features numbered: a social media post, a consumer report on wireless earbuds, and three public signs.

Social media posts

AbbreviationIn fullEnglish
sltsaluthi
bjrbonjourhello
stp / svps'il te plaît / s'il vous plaîtplease (tu / vous)
mdrmort de rireLOL (lit. dead from laughing)
dsldésolé / désoléesorry
bcpbeaucoupa lot
tktt'inquiète (pas)don't worry
jspje (ne) sais pasI don't know
mtnmaintenantnow
A+à plus (tard)see you later
These belong to texts and posts between friends. In an email to an employer, a cover letter or any assignment, write every word in full.
In context: a post from Sudbury
@max_sudbury · il y a 3 h — Slt tout le monde! Le marché fermier ouvre samedi à 9 h au centre-ville. Mon frère vend ses confitures maison: venez nombreux stp! Tkt, il y aura des tartes au sucre pour tout le monde. Moi, j'en ai déjà mangé trois mdr #MarchéFermier #Sudbury

Translation: @max_sudbury · 3 hours ago — Hi everyone! The farmers' market opens Saturday at 9 a.m. downtown. My brother is selling his homemade jams: come in big numbers please! Don't worry, there will be sugar pies for everyone. I've already eaten three LOL #FarmersMarket #Sudbury The features of the form are all here: a handle and a time stamp (il y a 3 h), abbreviations (slt, stp, tkt, mdr), a friendly, informal tone, and hashtags that link the post to a topic. Its purpose is to share and to invite.

Signs and notices

SignMeaningHow it is built
Attention! Circulez à vos propres risques.Caution! Proceed at your own risk.impératif with vous
Ralentir! Sortie d'écoleSlow down! School exitinfinitive used as a command
Danger! Interdiction de se baignerDanger! No swimminginterdiction de + infinitive
Réservé aux voitures de policePolice cars onlyréservé à + les → aux
Défense de fumer · Défense d'entrerNo smoking · No entrydéfense de + infinitive (= it is forbidden to)
Stationnement interditNo parkingnoun + interdit
Prière de ne pas toucherPlease do not touchprière de (please) + infinitive
Sortie de secoursEmergency exitnoun phrase
Poussez · TirezPush · Pullimpératif with vous
Hors serviceOut of orderfixed expression
ArrêtStop (on stop signs in Québec)a single noun
Why signs love the infinitive
A sign speaks to everyone at once, so it avoids choosing between tu and vous. The infinitive does that job: Ralentir! (Slow down!), Ne pas déranger (Do not disturb). With a negative infinitive, both parts of the negation go before the verb: ne pas toucher, never ne toucher pas. Rules are also stated with nouns: Interdiction de… or Défense de… + infinitive both mean it is forbidden to…. And Défense here has nothing to do with defending: in this fixed phrase it means prohibition.

Museum labels and consumer reports

  • A museum label (un cartel) — a fictional example — gives facts in a fixed order:
  • Artist and dates: Louise Gagnon (1910–1987)
  • Title and year: Hiver à Saint-Boniface, 1952 (Winter in Saint-Boniface)
  • Technique and size: Huile sur toile, 60 × 80 cm (oil on canvas)
  • Where it came from: Don de la famille Gagnon, 1995 (gift of the Gagnon family)
  • Short description: Dans ce tableau, l'artiste montre des enfants qui patinent sur la rivière Rouge. Les couleurs froides donnent une impression de calme. (In this painting, the artist shows children skating on the Red River. The cool colours give a feeling of calm.)
  • A rule for visitors: Prière de ne pas toucher les œuvres. (Please do not touch the works.)
AFact: you can check it
  • Les écouteurs SonoMax A2 coûtent 89 dollars. — The SonoMax A2 earbuds cost 89 dollars.
  • La batterie dure huit heures. — The battery lasts eight hours.
  • L'ÉcouPro 5 coûte 40 dollars de plus. — The ÉcouPro 5 costs 40 dollars more.
  • Les deux modèles existent en noir et en blanc. — Both models come in black and white.
BOpinion: a judgment
  • C'est le meilleur rapport qualité-prix! — It's the best value for money!
  • Le son est magnifique. — The sound is magnificent.
  • À notre avis, l'ÉcouPro 5 est trop cher. — In our opinion, the ÉcouPro 5 is too expensive.
  • Notre verdict: un achat génial! — Our verdict: a great buy!
Clues that separate fact from opinion
Facts contain things you could check: prices, numbers, dates, measurements, names. Opinions carry the writer's judgment: phrases such as à mon avis, à notre avis, je trouve que, selon nous; superlatives (le meilleur, le pire); judgment adjectives (génial, nul, décevant, magnifique); and exclamation points. A good consumer report keeps them apart: a comparison table of facts first, then Notre verdict, the writers' recommendation. Many sentences mix both: La batterie dure huit heures, ce qui est vraiment impressionnant = a fact, then an opinion.

Author's purpose: inform, persuade, instruct, entertain

PurposeEn françaisTypical textsLanguage clues
to informinformernews article, report, museum label, FAQ, scheduleneutral tone; facts, numbers and dates; third person
to persuade or sellpersuader, promouvoirad, flyer, review verdict, opinion pieceimpératif (Achetez! Profitez!), superlatives, seulement, offre d'une durée limitée, exclamation points
to instruct or warninstruire, avertirsigns, recipes, instructions, rulesinfinitives, impératif, interdiction de, défense de
to entertain or sharedivertir, partagersocial media post, story, comic, blogje and tu, humour, abbreviations, emojis
AInformational
  • La piscine municipale est ouverte du lundi au vendredi, de 7 h à 21 h. — The municipal pool is open Monday to Friday, 7 a.m. to 9 p.m.
  • L'entrée coûte 5 dollars pour les moins de 18 ans. — Admission costs 5 dollars for under-18s.
  • Purpose: inform. Tone: neutral. Every statement can be checked.
BPromotional
  • Plongez dans l'été! Profitez de notre toute nouvelle piscine! — Dive into summer! Enjoy our brand-new pool!
  • Seulement 5 dollars pour les jeunes! Ne manquez pas notre grande fête d'ouverture samedi! — Only 5 dollars for young people! Don't miss our big opening party on Saturday!
  • Purpose: persuade. Tone: excited. Imperatives, seulement and exclamation points push you to act.

Worked examples

Reveal one step at a time and try to beat it to the next line.

Example 1
Decode this sign at a hospital entrance: Défense de stationner — Réservé aux ambulances.
Example 2
Classify: La batterie dure huit heures, ce qui est vraiment impressionnant. Fact, opinion, or both?
Example 3
Rewrite this informational sentence as a promotional one: Le festival a lieu le 20 juin au parc.
Example 4
Rewrite this text message in full, correct French: slt dsl jsp si je peux venir, tkt

Where marks get lost

  • Using text abbreviations such as stp or dsl in an email to an employer or in an assignment. Write s'il vous plaît and désolé(e) in full.
  • Reading Défense de fumer as defence of smoking. In signs, défense de + infinitive means it is forbidden to do it.
  • Writing Ne toucher pas on a sign. With an infinitive, both parts of the negation come first: Ne pas toucher.
  • Treating a review's verdict as a fact. Le meilleur rapport qualité-prix is the writers' opinion; the price and battery life are the facts.
  • Assuming every text with numbers is informational. Ads use numbers too (seulement 5 dollars!); look at the purpose and the imperatives.

Flashcards 9

mdr
stp / svp
tkt
Ralentir! Sortie d'école
+ 5 more

Practice

1
In a post, mdr stands for:
2
Write the abbreviation stp in full.
3
Match each sign to its meaning.
Défense de fumer
Ralentir!
Sortie de secours
Interdiction de se baigner
Hors service
Réservé aux voitures de police
4
Why does the sign say Ralentir! rather than Ralentis! or Ralentissez!?
5
Which sentence from a consumer report is a fact?
6
Which sentence is promotional rather than informational?
7
What is the main purpose of a museum label (un cartel)?
8
Complete the sign meaning No smoking: ___ de fumer.
9
Write the sign Do not disturb with an infinitive.
10
In a consumer report, the section Notre verdict gives:
11
You are writing an email to ask about a summer job. Which abbreviation is appropriate?

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