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Lesson 6 of 6Designing and Refining an Idea
Unit 2 · Lesson 6 of 6

Solving Problems and Refining the Idea

Use a step-by-step problem-solving process, plus feedback and your budget, to refine your idea and prototype so it earns more and does more good for people and the planet.

3 min read1 quick check8 practice questionsAsk AI about this →

Key things to remember

  1. 1Refining means making careful changes to improve an idea, based on evidence.
  2. 2Six steps: define the problem, find causes, brainstorm solutions, choose, try it, check results.
  3. 3Define problems with numbers when you can, and ask 'why?' more than once to find the real cause.
  4. 4Use feedback and your budget to refine for economic success (price, costs, sales).
  5. 5Also refine for social, environmental and ethical outcomes, even if it costs a little profit.

No first idea is perfect. Priya and Sam found that their paper stickers peeled, their first month of sales was slow, and their plastic sleeves made waste. That is normal. Refining means making small, careful changes to improve your idea. The best entrepreneurs do not guess at fixes. They follow a process, try a change, and check whether it worked.

A six-step problem-solving process

  1. Define the problem. Say exactly what is wrong, with numbers if you can. 'We sold only 25 stickers in two weeks' is clearer than 'sales are bad'.
  2. Find the causes. Ask 'Why?' more than once. Look at feedback and your budget.
  3. Brainstorm solutions. Use the brainstorming rules from the start of this unit.
  4. Choose a solution. Pick one using your criteria, such as cost, time and impact.
  5. Try it. Test the change on a small scale first.
  6. Check the results. Did the numbers improve? If not, go back to step 2.
1. Define the problemorders arrive 3 days late2. Research causessupplier delays, slow packing3. Generate solutionsnew supplier, batch packing4. Choose a solutionweigh cost, time and effect5. Implement itpack in batches each evening6. Evaluateare orders on time now?Example problem:late online ordersNot solved?loop back to step 1
Fig 1The problem-solving cycle: define, find causes, generate solutions, choose, try, and check.
Ask why more than once
Sales are slow. Why? Students walk past the table. Why? They think one sticker is not worth stopping for. That second answer points to a real fix, like a bundle deal.
VideoWatch how the steps, from understanding the problem and finding its root cause to reflecting on the results, line up with the six-step process in this lesson.Watch on YouTube

Refining for economic success

In their first two weeks, Priya and Sam sold only 25 single stickers. Feedback showed students liked the stickers but wanted more than one, and many had only a few dollars. Their solution was a bundle: 3 stickers for $8.00. Each bundle costs to make, so it leaves . A single sticker leaves only $2.00.

Month totalBefore (singles only, 25 sold)After (35 singles + 20 bundles)
Revenue25 × $3 = $7535 × $3 + 20 × $8 = $105 + $160 = $265
Stickers used2535 + 20 × 3 = 95
Cost of items25 × $1 = $2595 × $1 = $95
Start-up costs$65$65
Total costs$90$160
Profit$75 − $90 = −$15$265 − $160 = $105
Before and after adding a bundle deal. The after column is the whole month, including the first 25 singles.

Refining for social, environmental and ethical outcomes

Refining is not only about money. Priya and Sam used their impact table to make three more changes. Some cost a little money, and that is a trade-off they chose on purpose.

AreaBeforeAfterEffect on money
EnvironmentalPlastic sleeve, $0.20 eachPaper sleeve, $0.25 eachProfit on 100 stickers falls from $140 to $135
SocialSmall, busy designs onlyAdded high-contrast name stickersReaches new customers, such as students with low vision
EthicalOne design looked like a famous cartoonReplaced with original art by a student artist, who is credited and paidAvoids copying and builds trust
QualityPaper and tape prototype that peeledWaterproof vinyl, tested againFewer unhappy customers
Before and after refinements to Stick With It.
DesigningRefiningPitchingrepeat asyou learn1. DesigningGenerate ideasResearch their potentialSelect an ideaCreate a prototype2. RefiningAnalyze impactsProduce a budgetProblem solve3. PitchingIdentify how to securesupportDevelop a pitchPresent the pitchFeedback from a pitch often sends you back to designing.
Fig 2Refining sits between designing and pitching: analyze impacts, budget, solve problems, then improve the prototype.
Quick checkTry it before you read on
1
A bundle of 3 stickers sells for $8.00. Each sticker costs $1.00 to make. How much does each bundle leave after its own costs, to the nearest cent?
$

Worked examples

Reveal one step at a time and try to beat it to the next line.

Example 1
Use the six-step process on this problem: Stick With It sold only 25 stickers in two weeks.
Example 2
Check the 'after' bundle numbers: 35 single stickers at $3.00 and 20 bundles at $8.00, start-up costs $65, cost $1.00 per sticker.
Example 3
Switching from plastic sleeves ($0.20) to paper sleeves ($0.25) raises the cost per sticker from $0.95 to $1.00. Find the profit on 100 stickers before and after, and decide if the change is worth it.

Where marks get lost

  • Defining the problem vaguely ('sales are bad'), so you cannot tell later whether your fix worked.
  • Jumping straight to a solution without finding the cause.
  • Changing many things at once, so you cannot tell which change helped.
  • Never checking results after trying a fix.
  • Only refining for profit and ignoring social, environmental and ethical outcomes.

Flashcards 5

Refining
The six problem-solving steps
Why define a problem with numbers?
Bundle
+ 1 more

Practice

1
Put the problem-solving steps in order.
  1. 1Try it
  2. 2Choose a solution
  3. 3Check the results
  4. 4Define the problem
  5. 5Find the causes
  6. 6Brainstorm solutions
2
Which is the clearest problem definition?
3
A bundle of 3 stickers sells for $7.50. Each sticker costs $1.00 to make. How much does each bundle leave after its own costs, to the nearest cent?
$
4
Stick With It switches to a cheaper printer, cutting the cost per sticker from $1.00 to $0.80. How much more profit does it make on 100 stickers, to the nearest cent?
$
5
After trying a fix, sales do not improve. What should the team do?
6
Match each refinement to the outcome it mainly improves.
Paper sleeves instead of plastic
A 3-sticker bundle deal
High-contrast name stickers
Original art, credited and paid
7
Why test a change on a small scale first?
8
What word means giving up a little of one thing, like profit, to get more of another, like less waste?

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