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Lesson 5 of 6Enterprising People and Entrepreneurs
Unit 1 · Lesson 5 of 6

Entrepreneurs as Agents of Change

Entrepreneurs change communities through jobs, leadership and support, and change society through new products, new methods of production and new ways of doing business, with effects on workers, consumers and business people that can be positive and negative.

4 min read1 quick check8 practice questionsAsk AI about this →

Key things to remember

  1. 1Agent of change: a person or organization that causes something important to change.
  2. 2Local entrepreneurs affect communities through jobs, spending, leadership, sponsorships, scholarships and new services.
  3. 3Three kinds of entrepreneurial change: new products, new methods of production and new ways of doing business.
  4. 4Analyse effects on three groups: workers, consumers and business people, with positives and negatives for each.
  5. 5The same change can help one group and hurt another.

Think about how you bought your last pair of shoes. Maybe you tapped a phone, the shoes arrived in two days, and you never spoke to a salesperson. Fifty years ago, none of that was possible. Somebody had to invent the online store, the delivery system and the payment method, and each of those changes created new jobs while making some old ones disappear. An agent of change is a person or organization that causes something important to change. Entrepreneurs are some of the most powerful agents of change, both in their own neighbourhoods and across the world.

How Local Entrepreneurs Affect Their Communities

  • Jobs: local businesses hire local people, often giving students their first job.
  • Spending: wages and purchases from local suppliers circulate through the community, supporting other businesses.
  • Leadership: business owners often lead chambers of commerce, business improvement areas, service clubs and community events.
  • Sponsorships: a local pizza shop sponsoring a youth hockey team or buying a yearbook ad helps pay for school and community activities.
  • Scholarships and donations: many local entrepreneurs fund scholarships for graduating students or donate to food banks and charities.
  • Services: a new business can fill a gap, such as the first grocery store or pharmacy in a small town.
Look around your own community
Check the back of a youth sports jersey, the ads in your yearbook or the sponsor list at a community festival. Most of those names are local entrepreneurs. Each one is a small example of a business acting as an agent of change in your community.

Three Kinds of Entrepreneurial Change

CauseKind of changeEffects onEntrepreneurspots a needand takes therisk to actNew productse.g. a reusable lunch kit or anew appNew methods of productione.g. 3D printing parts,automated packingNew ways of doing businesse.g. online ordering,subscriptions, delivery appsWorkersnew jobs and new skills; someold jobs change or disappearConsumersmore choice, better quality,often lower pricesCommunitieslocal jobs, leaders and rolemodels, sponsorships andscholarships
Fig 1Entrepreneurs create new products, new methods of production and new ways of doing business, and each change affects workers, consumers and communities.
Kind of changeWhat it meansExample
New productsGoods or services that did not exist before or are greatly improvedThe snowmobile developed in Quebec by Joseph-Armand Bombardier's company made it easier to travel over snow
New methods of productionNew ways of making goods or delivering servicesThe moving assembly line in early car factories made cars faster and cheaper to build
New ways of doing businessNew ways of selling, paying, delivering or organizingE-commerce lets businesses sell online to anyone; platforms such as Shopify let small businesses set up online stores; ride-sharing apps connect drivers and riders directly
Three ways entrepreneurs act as agents of change.
A small yellow snowmobile with wooden skis, a red seat, a clear windshield and the Bombardier Ski-Doo logo, displayed in a museum.
PhotoAn early Bombardier Ski-Doo, a 1961 example of the late-1950s design, at the Montreal Museum of Fine Arts. It is an example of a new product changing how people travel over snow.Daderot, CC0, via Wikimedia Commons
VideoThis short museum segment on the Model T shows a new product and a new method of production changing life for workers and consumers at the same time.Watch on YouTube

Effects on Workers, Consumers and Business People

Change is rarely all good or all bad. The same innovation can help one group and hurt another, and it can help a group in one way while hurting it in another. When you describe the effects of a change, look at three groups separately: workers (the people who do the jobs), consumers (the people who buy) and business people (owners and managers, including competitors). For each group, list at least one positive and one negative effect.

ChangeWorkersConsumersBusiness people
Assembly linePositive: more factory jobs and often higher wages. Negative: repetitive, tiring work with less skill involvedPositive: products became cheaper, so more people could afford them. Negative: less variety at firstPositive: much higher productivity. Negative: competitors who did not adopt it fell behind
E-commercePositive: new jobs in warehouses, delivery, web design and digital marketing. Negative: fewer jobs in some physical storesPositive: more choice, lower prices, shopping any time. Negative: cannot try before buying; privacy risksPositive: small ventures can reach customers everywhere. Negative: local stores face stronger competition
Ride-sharingPositive: flexible ways to earn money. Negative: income can be unsteady, with fewer benefits than a traditional jobPositive: convenient rides, upfront prices, cashless payment. Negative: surge pricing at busy timesPositive: a new kind of platform business. Negative: taxi businesses lost customers
Each change has positive and negative effects on workers, consumers and business people.
Quick checkTry it before you read on
1
Self-checkout machines are added at a grocery store. Which is a negative effect on workers?

Student Ventures as Agents of Change

Change does not have to be global. A student who launches an online ordering system for the school store changes how students buy lunch. A tutoring service that offers free sessions to newcomer students changes who gets support. A reusable-bottle refill station run by the environment club changes how much plastic the school throws away. Each of these follows the same pattern as the big examples: spot a need, take a risk, create a new product, method or way of doing business, and affect workers, consumers and other organizations along the way.

Worked examples

Reveal one step at a time and try to beat it to the next line.

Example 1
A hypothetical bakery opens in a small Ontario town. It hires 6 local workers, buys flour and eggs from nearby farms, sponsors the high school's robotics team and funds one $500 scholarship each year. Describe its impact on the community.
Example 2
Analyse the effects of online grocery delivery on workers, consumers and business people, giving one positive and one negative for each.
Example 3
A hypothetical clothing store employs 12 workers for 20 hours a week each at $18 an hour. How much in weekly wages does the store put into the community?

Where marks get lost

  • Describing only the positive effects of a change. Every major change has winners and losers; name both.
  • Lumping all people together. Workers, consumers and business people can feel the same change in opposite ways.
  • Mixing up a new product with a new way of doing business. Online selling changes how products are sold; it is not a new product itself.
  • Thinking only famous entrepreneurs are agents of change. Local sponsorships, scholarships and jobs change communities too.

Flashcards 6

Agent of change
Three kinds of entrepreneurial change
Assembly line (kind of change)
E-commerce (kind of change)
+ 2 more

Practice

1
Match each innovation to the kind of change it represents.
The snowmobile
The moving assembly line
Selling through an online store
2
Which is a negative effect of ride-sharing on workers?
3
A local hardware store pays for new jerseys for a youth baseball team. This is an example of...
4
What term describes a person or organization that causes something important to change?
5
A local entrepreneur funds 3 scholarships of $750 each every year. How many dollars does she give in scholarships over 4 years? Give a whole number.
$
6
Which effect of e-commerce is felt mainly by consumers?
7
Why should an analysis of change include both positive and negative effects?
8
Name the three groups whose experience you should analyse when describing the effects of an entrepreneurial change.

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