Skip to content
Study Hall
Lesson 5 of 6Oral Traditions and Storytelling
Unit 2 · Lesson 5 of 6

Analysing Speeches and Oratory

How to analyze a speech as a crafted text: speaker, occasion, audience and purpose; the rhetorical appeals of ethos, pathos, logos and kairos; tone and delivery; applied to Chief Dan George's 'A Lament for Confederation' (1967), Autumn Peltier's water advocacy at the United Nations, and Governor General Mary Simon's installation address (2021).

5 min read10 practice questionsAsk AI about this →

Key things to remember

  1. 1Analyze a speech through speaker, occasion, audience, purpose, subject and tone before looking at devices.
  2. 2Ethos is credibility, pathos is emotion and values, logos is reason and evidence, and kairos is the fit with the moment.
  3. 3Chief Dan George delivered 'A Lament for Confederation' at Empire Stadium in Vancouver on July 1, 1967, Canada's centennial.
  4. 4Autumn Peltier of Wiikwemkoong addressed the UN General Assembly on World Water Day in 2018, at age 13.
  5. 5Mary Simon, an Inuk from Nunavik, was installed as the first Indigenous Governor General on July 26, 2021, and began her address in Inuktitut.
  6. 6In spoken texts, delivery, language choice and tone shifts are evidence to analyze alongside the words.

On July 1, 1967, Canada was celebrating its hundredth birthday. Thousands of people had gathered at Empire Stadium in Vancouver, and the program was built for pride. Then Chief Dan George of the Tsleil-Waututh Nation stood up and asked the country how long he had known it. His answer was not a hundred years. A speech is a text written for a particular moment, a particular crowd and a particular purpose, and its power comes from the fit between all three. Oratory also has deep roots in many First Nations, Métis and Inuit traditions, where formal speaking carries law, history and diplomacy. This topic gives you a method for analyzing any speech, then applies it to three addresses by First Nations and Inuit speakers that every reader in this course should know.

Speaker, occasion, audience and purpose

ElementQuestion to askWhy it matters
SpeakerWho is speaking, from what community, with what standing?The same words carry different weight from a chief, a teenager or a Governor General
OccasionWhere and when, and what was happening?A speech that cuts against the mood of its occasion gets noticed
AudienceWho is in the room, and who will hear it later?Many speeches address the immediate crowd and a wider public at once
PurposeWhat does the speaker want listeners to feel, think or do?Purpose explains every other choice
SubjectWhat is the speech about, beneath the surface topic?A speech about water can be about responsibility and the future
ToneWhat attitude do the words and delivery convey?Tone can shift, and the shift is often the point
Speaker, occasion, audience, purpose, subject and tone (often remembered as SOAPSTone) frame every speech analysis.

Rhetorical appeals

AppealWhat it draws onWhat to look for
EthosThe speaker's credibility and characterSelf-introduction through relationships and community, lived experience, a role or title, respect shown to the audience
PathosThe audience's emotions and valuesVivid images, personal stories, direct address, appeals to children and future generations
LogosReason and evidenceFacts, comparisons, cause and effect, a clear sequence of ideas
KairosThe timing of the momentA speech that seizes an anniversary, an international day or a moment of national attention
FormsWhat they carryTeaching storieslessons within a storyHistoriesevents and originsSongsknowledge held in songSpeeches and oratoryformal public addressRecords kept with wampumused by some Eastern nationsHistorywhat happened, and whyLawhow to live and decideValueswhat matters, and how to actRelationshipsto people and to the landOraltraditionA living record: who tells it, when, and to whom are part of its meaning.
Fig 1Oratory sits alongside other oral forms that carry history, law and relationships; formal speaking has long been a tool of diplomacy and governance.

Three speeches to know

Chief Dan George, 'A Lament for Confederation' (July 1, 1967). The speech opens with a question addressed to the country itself — 'How long have I known you, Oh Canada?' — and the direct address, a device called apostrophe, makes the nation a listener who must answer. He contrasts Confederation's hundred years with his people's far longer presence on the land, then describes what his people lost in that century, including their land and much of their freedom, in plain, heavy language. The title tells you the genre: a lament is a song of grief. But the speech turns near its end. He resolves that his people will take up the tools of the newcomers' success, such as education and new skills, and rise again within Canadian society. Kairos is everything here: a grieving speech delivered at a birthday party forced a celebrating audience to hold two truths at once.

Autumn Peltier at the United Nations (March 22, 2018). Peltier, Anishinaabe from Wiikwemkoong Unceded Territory on Manitoulin Island, addressed the UN General Assembly on World Water Day at the age of 13. Her ethos comes from two places that might seem to compete: her youth, which lets her speak for the generations who will inherit the consequences, and her relationships, as a water protector following her great-aunt Josephine Mandamin, who walked the shorelines of the Great Lakes to raise awareness about water. In 2019 Peltier was named Chief Water Commissioner of the Anishinabek Nation. Her advocacy presents water as alive and as something people are responsible to, not merely a resource, and pairs that with the concrete fact that many First Nations communities in Canada have lived under long-term drinking water advisories.

Mary Simon's installation address (July 26, 2021). Simon, an Inuk from Kuujjuaq in Nunavik, became the first Indigenous Governor General of Canada. She began her address in Inuktitut before moving to English and French. That language choice is itself an argument: in the most formal ceremony of the Canadian state, an Indigenous language was spoken first. Her ethos rests on decades of work as an Inuit leader and diplomat, and she drew on her own upbringing in Nunavik as part of her case that reconciliation is continuing, shared work rather than a finished event. Analyzing this speech means noticing what is enacted as well as what is said.

Tone and delivery

  • Pace and pause. A slow pace signals weight; a pause before a key line builds anticipation, and a pause after lets it land.
  • Volume and pitch. A dropped voice can draw a large audience in more powerfully than a raised one.
  • Repetition. Repeated words or sentence patterns make a spoken argument easy to follow and remember, since listeners cannot reread.
  • Language choice. Speaking first in an Indigenous language, or moving between languages, tells the audience whose language belongs at the centre.
  • Tone shifts. Track where the attitude changes — from grief to resolve, from gratitude to challenge — and ask why it changes there.
  • Body and setting. Gesture, stillness, clothing and the place itself are part of the text when you can watch a recording.
Describe and paraphrase, quote sparingly
In an analysis, quote only the short phrase you are examining, and describe the rest in your own words with the speaker, title, date and occasion. Where a recording exists, watch it: delivery is evidence too, and you can cite a timestamp. Paraphrasing carefully also stops you putting words into a speaker's mouth.
Avoid the 'noble orator' stereotype
Older writing often praised Indigenous speakers as naturally eloquent, as if skill were a trait rather than a craft. Treat these speakers as you would any orator: name the specific choices they made and explain their effects. Their eloquence is the result of deliberate decisions about audience, timing and language.

Worked examples

Reveal one step at a time and try to beat it to the next line.

Example 1
Identify the appeals in this passage from a student speech written for this lesson: 'I'm from a reserve where we boiled our tap water for nine years. My little brother has never once drunk from the kitchen tap. Every person in this room can fix a problem like that faster than nine years. So why haven't we?'
Example 2
Trace the tone shift in Chief Dan George's 'A Lament for Confederation' and explain its effect on its audience.
Example 3
Explain why Mary Simon's decision to begin her installation address in Inuktitut is a rhetorical choice and not only a personal one.
Example 4
Write a comparison topic sentence and plan a paragraph on how Autumn Peltier and Chief Dan George use their position as speakers.

Where marks get lost

  • Listing devices ('he uses pathos') without explaining how the device works on this audience at this moment.
  • Ignoring the occasion, so the analysis misses that a speech's power comes from its fit, or clash, with the setting.
  • Quoting long stretches of a speech instead of describing and paraphrasing, and quoting only the phrase being analyzed.
  • Analyzing only the words of a speech that exists as a recording, and missing delivery, language choice and setting.
  • Calling Indigenous speakers 'naturally eloquent' instead of analyzing their deliberate choices as craft.

Flashcards 10

Ethos
Pathos
Logos
Kairos
+ 6 more

Practice

1
Chief Dan George delivered 'A Lament for Confederation' at Canada's centennial in 1967. Confederation was in 1867. How many years had passed? (Give a whole number.)
years
2
Match each appeal to an example.
Ethos
Pathos
Logos
Kairos
3
Why is the occasion so important to the effect of 'A Lament for Confederation'?
4
What is the strongest reading of Mary Simon's choice to begin her installation address in Inuktitut?
5
Which rhetorical appeal names the fit between a speech and the moment it is delivered?
6
What is the term for directly addressing an absent person or an abstraction, such as a country, in a speech or poem?
7
Put these events in order from earliest to latest.
  1. 1Mary Simon is installed as Governor General
  2. 2Peltier is named Chief Water Commissioner of the Anishinabek Nation
  3. 3Autumn Peltier addresses the UN General Assembly on World Water Day
  4. 4Confederation
  5. 5Chief Dan George delivers 'A Lament for Confederation'
8
Where does Autumn Peltier's ethos mainly come from in her water advocacy?
9
Match each SOAPSTone element to its question.
Speaker
Occasion
Audience
Purpose
10
Which sentence is the strongest analysis?

Spot a mistake on this page? Let us know