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Lesson 1 of 5The Entrepreneurial Mindset
Unit 1 · Lesson 1 of 5

What Is an Entrepreneurial Mindset?

An entrepreneurial mindset is a learnable way of thinking with eight elements, from spotting opportunities to bouncing back from setbacks, and it is useful whether you start a business, improve your workplace or tackle a social problem.

5 min read1 quick check8 practice questionsAsk AI about this →

Key things to remember

  1. 1An entrepreneurial mindset is a learnable way of thinking that helps you notice opportunities and act on them.
  2. 2The eight elements: future-oriented; recognizing opportunities; communicating and collaborating; critical thinking and problem solving; anticipating and managing risk; dealing with adversity and preparing for growth; creativity; lifelong learner.
  3. 3An enterprising person shows initiative and creativity in any role. An entrepreneur also starts and owns a venture and takes its financial risk.
  4. 4An intrapreneur acts like an entrepreneur inside an organization they do not own; the employer takes the risk.
  5. 5A social entrepreneur starts a venture mainly to solve a social or environmental problem.

Picture two students at the same school bake sale. One sells a few cookies and goes home. The other notices that the cookies sold out in ten minutes, that people kept asking for gluten-free options, and that nobody was selling drinks. She wonders what would happen if she came back next month with more cookies, a gluten-free batch and a cooler of juice. Both students had the same experience. The difference is how they thought about it. A mindset is a habit of thinking: the way you usually see problems, chances and setbacks. An entrepreneurial mindset is a way of thinking that helps you notice opportunities and act on them. The good news is that nobody is born with it. You can practise it, just like a sport or an instrument.

The eight elements of the mindset

Ontario's business curriculum breaks the entrepreneurial mindset into eight elements. An element is one part of something bigger. You do not need to be strong in all eight to be an entrepreneur. Most people are strong in a few and keep working on the rest. The table gives each element in plain words with an example a Grade 9 student could actually do.

Future-orientedSets goals and plans forwhat could be.RecognizingopportunitiesSpots unmet needs andproblems worth solving.Communicating andcollaboratingShares ideas clearly andworks well in a team.Critical thinking andproblem solvingWeighs evidence and testssolutions.Anticipating andmanaging riskThinks ahead about whatcould go wrong and plansfor it.Dealing with adversityand preparing forgrowthBounces back from setbacksand learns from failure.CreativityComes up with new ideas andnew ways of doing things.Lifelong learnerKeeps building new skillsand asks for feedback.Entrepreneurialmindset8 elements
Fig 1The eight elements of an entrepreneurial mindset, each with what it looks like in action.
ElementWhat it meansTeen example
Being future-orientedThinking ahead about what could happen and what you want to happenDev starts booking spring lawn-care customers in March, before the grass even grows
Recognizing opportunitiesNoticing a need or a gap that you could fillMaya sees that the cafeteria has no healthy snacks after 2 p.m. and plans a muffin table
Communicating and collaboratingSharing ideas clearly and working well with othersA club splits the fundraiser jobs so that one person handles posters and another handles cash
Critical thinking and problem solvingLooking at a problem carefully, finding the cause and testing solutionsAisha asks why parents cancel babysitting bookings and finds they want text reminders
Anticipating and managing riskPredicting what could go wrong and planning for itLeo makes three test controller grips before ordering materials for fifty
Dealing with adversity and preparing for growthHandling setbacks calmly and getting ready to growAfter rain cancels an outdoor car wash, the club books the school's covered entrance for next time
CreativityComing up with new ideas or new ways to use old onesMaya sells cookie-decorating kits instead of only plain cookies
Being a lifelong learnerChoosing to keep learning new skills on your ownLeo watches free tutorials to learn 3D design for his gaming accessories
The eight elements of an entrepreneurial mindset, with everyday examples.
A mindset, not a personality
The entrepreneurial mindset is a set of habits, not a fixed personality type. Quiet people, outgoing people, artists and athletes can all build it by practising the eight elements.

Enterprising people and entrepreneurs

An enterprising person shows initiative, creativity and resourcefulness in any role. Initiative means starting something without being told to. Resourcefulness means finding clever ways to use what you already have. An entrepreneur is an enterprising person who also starts and owns a venture and takes on its financial risk. A venture is a new project or business. Financial risk is the chance of losing money. So every entrepreneur is enterprising, but not every enterprising person is an entrepreneur. The team captain who organizes extra practices is enterprising. The student who starts a paid lawn-care service with her own mower is an entrepreneur.

Enterprising personEntrepreneurIn any role, e.g.yearbook editorfundraiser organiserteam captainintrapreneur: anemployee whoinnovates at workBoth haveinitiativecreativityresourcefulnessspot needs andact on ideasAlso:start and owna venturebear itsfinancial riskkeep profits orabsorb lossesEvery entrepreneur is enterprising, but not every enterprising person is an entrepreneur.
Fig 2Every entrepreneur is enterprising, but enterprising people can work in any role.
VideoWatch how the video defines an entrepreneur and compares entrepreneurs with employees, then connect it to the difference between enterprising people and entrepreneurs in this lesson.Watch on YouTube

Other forms: intrapreneurs and social entrepreneurs

The entrepreneurial mindset is not only for people who own businesses. Two other forms are common. An intrapreneur is an employee who acts like an entrepreneur inside an organization they do not own. They come up with new ideas and lead them, but the employer pays for the idea and takes the financial risk. A social entrepreneur starts a venture whose main goal is to solve a social or environmental problem, such as hunger, loneliness or waste. A social entrepreneur may still earn money, but the money serves the mission. A mission is the main purpose an organization exists for.

AIntrapreneur
  • Works for someone else's organization
  • The employer pays for the idea and takes the risk
  • Example: a teen at an ice-cream shop suggests a loyalty card and runs it
  • Reward: recognition, new skills, sometimes a raise
BSocial entrepreneur
  • Starts a venture to solve a social or environmental problem
  • Takes the risk, like any entrepreneur
  • Example: a student sells refurbished laptops cheaply to families who cannot afford new ones
  • Reward: measured by the problem solved, not only by profit
Quick checkTry it before you read on
1
Sam works part-time at a grocery store and convinces the manager to set up a free recipe-card stand. The store pays for the cards. Sam is best described as...

Worked examples

Reveal one step at a time and try to beat it to the next line.

Example 1
Maya runs a baked-goods table at lunch. Match each of her actions to an element of the entrepreneurial mindset: (a) she notices students keep asking for nut-free treats, (b) she bakes a small test batch of a new recipe before making a big one, (c) she asks a friend to design a logo, (d) she watches a video on food safety.
Example 2
Classify each person as an entrepreneur, an intrapreneur or a social entrepreneur: (1) Dev buys a used mower and starts a paid lawn-care service. (2) Priya, a camp counsellor, designs a new rainy-day games program that the camp adopts. (3) Jonah starts a venture that collects unsold bread from bakeries and delivers it to a food bank, charging bakeries a small pickup fee to cover gas.
Example 3
Leo's first batch of gaming-controller grips cracked. Write one sentence showing each of these elements in his response: dealing with adversity, critical thinking, and creativity.

Where marks get lost

  • Thinking you must be outgoing or a natural leader to have an entrepreneurial mindset. It is a set of habits that anyone can practise.
  • Using 'entrepreneur' for anyone with a good idea. An entrepreneur also starts and owns the venture and takes the financial risk.
  • Mixing up intrapreneur and entrepreneur. Ask who pays and who owns: if the employer does, the person is an intrapreneur.
  • Assuming a social entrepreneur cannot earn money. Many do; the difference is that the money serves the mission.
  • Confusing 'recognizing opportunities' with 'creativity'. Noticing a need is recognizing an opportunity; inventing a new way to meet it is creativity.

Flashcards 8

Mindset
Entrepreneurial mindset
Enterprising person
Entrepreneur
+ 4 more

Practice

1
Which statement about the entrepreneurial mindset is TRUE?
2
Match each action to the element of the entrepreneurial mindset it shows best.
Booking winter snow-shovelling customers in October
Testing 5 phone stands before ordering materials for 50
Taking a free online course on photo editing
Splitting fundraiser jobs among club members
3
Aisha's babysitting customers keep cancelling. She asks them why and learns they forget the booking. She starts sending text reminders. Which element does this show most clearly?
4
What is the word for an employee who acts like an entrepreneur inside an organization they do not own?
5
What is the main difference between an enterprising person and an entrepreneur?
6
A student starts a venture that sells bracelets and gives all the profit to a local animal shelter. She is best described as...
7
Put these in order from the widest group to the narrowest group of people.
  1. 1Enterprising people
  2. 2People who can practise an entrepreneurial mindset
  3. 3Entrepreneurs
8
Rain cancels the club's outdoor car wash. Instead of giving up, the club books a covered area for next time. Which element is this?

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