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Lesson 1 of 6Financial Analysis and Decision Making
Unit 4 · Lesson 1 of 6

Financing a Business: Debt versus Equity

A business raises long-term money either by borrowing (debt, which must be repaid with tax-deductible interest) or by selling ownership (equity, which is never repaid but dilutes control), and the mix it chooses changes both its risk and its return to shareholders.

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Key things to remember

  1. 1Debt must be repaid with interest; interest is generally tax-deductible; lenders get no ownership or vote.
  2. 2Equity (common or preferred shares) is never repaid and dividends are optional, but new shares dilute existing owners.
  3. 3Semi-annual bond interest face value contract rate .
  4. 4Return on equity
  5. 5Leverage raises ROE when the return on assets exceeds the interest rate, and lowers it when the return on assets is below the interest rate.
  6. 6Alternative sources: angel investors, venture capital, BDC, government loans and grants, crowdfunding, leasing, retained earnings.

Every asset on a balance sheet was paid for by someone. Look at the right side of the equation, : the money came either from creditors (liabilities) or from owners (shareholders' equity). When a growing company needs $2 million for a new warehouse, its managers face a real choice. They can borrow the money and promise to pay it back with interest, or they can sell part of the company to new owners who will never be repaid but will share in every future dollar of profit. Neither choice is free. This lesson compares the two so you can explain why a company picks one, the other, or a mix, and so you can see how borrowing can make shareholders richer in a good year and poorer in a bad one.

Debt financing (borrow)Sources: bonds, notes payable, bankloans, mortgagesInterest must be paid every period: alegal obligationPrincipal must be repaid at maturityNo ownership given up: lenders don'tvoteInterest is tax-deductibleMore fixed payments = more risk in badyearsEquity financing (issue shares)Sources: common and preferred sharesNo repayment: shareholders' money staysinDividends are optional: the boarddecidesDilutes ownership: new owners vote andshare profitsDividends are not tax-deductibleLess risk for the company, but EPS canfallFinancial leverage: borrowing magnifies EPS both waysRaise $1 000 000. Plan A: 100 000 shares at $10. Plan B: $500 000 of 6% bonds + 50 000 sharesat $10. Income tax ignored.Good year (15% return)Bad year (4% return)Plan APlan BPlan APlan BIncome before interest150 000150 00040 00040 000Interest (6% × $500 000)030 000030 000Net income150 000120 00040 00010 000Common shares100 00050 000100 00050 000Earnings per share$1.50$2.40$0.40$0.20Leverage helps when the return on borrowed money (15%) beats the interest rate (6%) and hurtswhen it does not (4%).
Fig 1Debt and equity are the two sources behind every asset: creditors are repaid with interest, shareholders own a share of the profit and the risk.

Debt financing: borrowing the money

Debt financing means borrowing. The business receives cash now and records a liability; later it pays back the principal plus interest. Common forms are a bank term loan (a fixed amount repaid over several years), a line of credit (borrow up to a limit as needed, usually for short-term needs), a note payable (a written promise to pay a specific amount on a specific date, with interest), a mortgage (a loan secured by land or buildings) and, for larger corporations, bonds. Three features define debt. First, it must be repaid on schedule whether the business is profitable or not; missing a payment can let the lender seize pledged assets or force the business into bankruptcy. Second, interest is generally a tax-deductible business expense, so the government effectively pays part of it. Third, lenders do not become owners: they get no vote and no share of extra profit.

Bond termMeaningExample
Face value (par value)The amount the issuer must repay at maturity; interest is calculated on it.$500,000
Contract rate (coupon or stated rate)The annual interest rate printed on the bond.6% per year
Interest datesWhen interest is paid. Canadian corporate bonds usually pay semi-annually (every 6 months).June 30 and December 31
Term and maturity dateHow long until the face value is repaid, and the day it is due.10 years; matures January 1, 2036
BondholderThe investor who lends the money by buying the bond. A creditor, not an owner.A pension fund buys $100,000 of the issue
The vocabulary of a bond issue. In this course, bonds are issued at face value.

Suppose Birch Lake Corp. issues $500,000 of 10-year, 6% bonds at face value on January 1, 2026, with interest paid every June 30 and December 31. Each interest payment covers half a year: The bonds are a long-term liability until the final year, when they become a current liability because they are due within 12 months.

DateAccountDebitCredit
2026 Jan 1Cash$500,000
Bonds Payable$500,000
Issued 10-year, 6% bonds at face value
2026 Jun 30Bond Interest Expense$15,000
Cash$15,000
Semi-annual interest: $500,000 x 6% x 6/12
2026 Dec 31Bond Interest Expense$15,000
Cash$15,000
Semi-annual interest
2036 Jan 1Bonds Payable$500,000
Cash$500,000
Repaid bonds at maturity
Bond entries for Birch Lake Corp. Total interest expense on this issue for 2026 is $30,000.

Equity financing: selling ownership

Equity financing means selling shares. A corporation issues common shares (owners who vote for the board of directors and receive dividends only if the board declares them) or preferred shares (usually no vote, but a fixed dividend that must be paid before common shareholders get anything, and priority over common shares if the company is wound up). Shares issued by most Canadian corporations have no par value, so the full amount received is credited to the share account: issuing 50,000 common shares at $10 is recorded as a $500,000 debit to Cash and a $500,000 credit to Common Shares. Equity is never repaid, and dividends are optional, which makes equity the safer source for the company. The cost is ownership. New shareholders share all future profits, dividends are paid from after-tax income (they are not deductible), and existing owners suffer dilution: their percentage of the company, and of the votes, shrinks.

Dilution in numbers
A founder owns all 100,000 common shares of a company, so she owns 100%. The company issues 25,000 new shares to an investor. There are now 125,000 shares, and the founder owns 100,000 / 125,000 = 80%. She still has the same number of shares, but a smaller slice of every future dollar of profit and a smaller share of the votes.
ADebt (borrowing)
  • Advantage: owners keep full control and all of the extra profit
  • Advantage: interest is generally tax-deductible, lowering the real cost
  • Advantage: the cost is known and fixed in advance
  • Disadvantage: principal and interest are due even in a bad year
  • Disadvantage: lenders may demand collateral and impose conditions (covenants)
  • Disadvantage: more debt raises the risk of insolvency and the cost of future borrowing
BEquity (selling shares)
  • Advantage: never has to be repaid
  • Advantage: dividends are optional, so cash is not drained in a bad year
  • Advantage: strengthens the balance sheet, making future borrowing easier
  • Disadvantage: dilutes existing owners' control and share of profit
  • Disadvantage: dividends are paid from after-tax profit (not deductible)
  • Disadvantage: issuing shares publicly is costly and brings disclosure rules
VideoA plain introduction to the two main ways a business raises money: borrowing, which must be repaid with interest, and selling ownership, which gives up a share of control and profits.Watch on YouTube

Financial leverage: how debt magnifies returns

Financial leverage means using borrowed money to increase the return to shareholders. It works whenever the business earns a higher rate on its assets than it pays in interest: the surplus belongs to the shareholders, who put up less of their own money. It works against them when the business earns less than the interest rate. Consider a company that needs $1,000,000 of assets and pays tax at 25%. Plan A raises all $1,000,000 from shareholders. Plan B raises $500,000 from shareholders and borrows $500,000 at 6%, so interest is a year. Return on equity (ROE) is net income divided by shareholders' equity.

Plan A good yearPlan B good yearPlan A bad yearPlan B bad year
Income before interest and tax$150,000$150,000$40,000$40,000
Interest expense$0$30,000$0$30,000
Income before tax$150,000$120,000$40,000$10,000
Income tax (25%)$37,500$30,000$10,000$2,500
Net income$112,500$90,000$30,000$7,500
Shareholders' equity$1,000,000$500,000$1,000,000$500,000
Return on equity11.25%18.0%3.0%1.5%
Leverage at work: debt raises ROE when assets earn 15% but lowers it when assets earn only 4%.
The leverage rule
Borrowing raises return on equity when the return the business earns on its assets is higher than the interest rate on the debt, and lowers it when the return on assets is lower. In the good year, assets earned 15% against a 6% interest rate, so ROE jumped from 11.25% to 18.0%. In the bad year, assets earned 4%, below the 6% rate, so ROE fell from 3.0% to 1.5%. Leverage magnifies results in both directions, which is why heavily indebted companies are called risky.
Quick checkTry it before you read on
1
A company earns 9% on its assets and can borrow at 7%. If it replaces some equity with debt, what most likely happens to return on equity?
VideoShows with simple numbers how borrowing raises the return on the owners' money when assets earn more than the interest rate, and how it cuts the other way.Watch on YouTube

Alternative sources of funding

A brand-new or small business often cannot sell shares to the public or borrow easily from a bank, because it has no track record and few assets to pledge. It turns to other sources, each of which is still a form of debt, equity, or a grant that is neither.

SourceHow it worksDebt, equity or neither?
Angel investorsWealthy individuals invest their own money in an early-stage business, often adding advice and contacts.Equity (sometimes a convertible loan)
Venture capitalFirms invest pooled funds in high-growth businesses in exchange for a significant ownership stake and often a board seat; they expect to sell the stake later at a large gain.Equity
Business Development Bank of Canada (BDC)A federal Crown corporation that lends to and invests in Canadian entrepreneurs, often taking on more risk than a commercial bank.Mostly debt; some equity
Government loan programs and grantsFederal and provincial programs offer loans, loan guarantees (for example, the Canada Small Business Financing Program guarantees part of certain loans made by private lenders) and grants for research, hiring or exporting.Loans are debt; grants are neither and need not be repaid if conditions are met
CrowdfundingMany people each contribute a small amount online. Reward-based crowdfunding gives backers a product or perk; equity crowdfunding sells small ownership stakes and is regulated by securities regulators.Rewards: neither (pre-sales); equity crowdfunding: equity
LeasingThe business pays to use an asset (vehicles, equipment, space) instead of buying it, conserving cash. Under IFRS most leases appear on the lessee's balance sheet as an asset and a lease liability.Debt-like obligation
Retained earningsProfit kept in the business instead of paid as dividends. The cheapest source, but limited by how profitable the business is.Equity (internal)
Funding beyond the bank loan and the public share issue.
Matching the source to the need
A useful rule of thumb is to match the length of the financing to the life of what it pays for. A line of credit suits inventory that will be sold in weeks; a 20-year mortgage suits a building; equity suits a risky new venture whose cash flows are uncertain, because there is no fixed repayment to miss.

Worked examples

Reveal one step at a time and try to beat it to the next line.

Example 1
Birch Lake Corp. also issues $800,000 of 5-year, 5% bonds at face value on July 1, 2026, with interest paid January 1 and July 1. Its year end is December 31. Record the issue, and find the bond interest expense on this issue for the year ended December 31, 2026.
Example 2
A company has $2,000,000 of assets that earn income before interest and tax of $240,000. It is choosing between (A) all equity, or (B) $1,200,000 of equity plus $800,000 borrowed at 8%. The tax rate is 25%. Find ROE under each plan to one decimal place and recommend a plan.
Example 3
Three owners hold 60,000, 30,000 and 10,000 common shares of a private company. To fund an expansion, the company sells 25,000 new common shares to a venture capital firm. Find each party's ownership percentage after the issue.

Where marks get lost

  • Using the full annual rate for a semi-annual interest payment: 6% bonds pay 3% of face value every six months, not 6%.
  • Calling bondholders owners. A bond is a loan; bondholders are creditors with no vote.
  • Saying debt is always cheaper or always better. Debt's lower after-tax cost comes with fixed payments that can sink a business in a bad year.
  • Thinking that issuing shares reduces an existing owner's number of shares. Dilution lowers the owner's percentage, not the number of shares held.
  • Treating a government grant as a loan. A grant that meets its conditions is not repaid, so it is not a liability.

Flashcards 9

Debt financing
Equity financing
Face value of a bond
Contract (coupon) rate
+ 5 more

Practice

1
A company issues $300,000 of 8% bonds at face value with interest paid semi-annually. How much cash is paid at each interest date? Answer to the nearest dollar.
$
2
Which feature belongs to equity financing rather than debt financing?
3
A company's assets earn 4% before interest and tax, and it can borrow at 6%. What does adding more debt do to its return on equity?
4
Plan B in a leverage example has net income of $63,000 and shareholders' equity of $350,000. What is its return on equity? Answer as a percent to one decimal place.
%
5
An owner holds 40,000 of a company's 50,000 common shares. The company issues 30,000 new shares to outside investors. What percentage of the company does the owner now hold? Answer to the nearest whole percent.
%
6
Match each funding source to its description.
Venture capital
Angel investor
Business Development Bank of Canada
Reward-based crowdfunding
Leasing
7
Which is the correct entry for a semi-annual interest payment on bonds issued at face value?
8
What is the name for the loss of existing shareholders' percentage ownership when a company issues new shares?
9
A company borrows at 8% and pays income tax at 25%. What is its after-tax cost of borrowing? Answer as a percent to one decimal place.
%

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