Unit 4 · 7 lessons
Social Media, Society and Professional Practice
Publishing work into the real world: planning a campaign that reaches someone, staying on the right side of copyright and consent, and reading media — including your own — the way a professional does.
- 75 practice questions
- 68 flashcards
Lessons
- 1Social Media Strategy and the Culminating ProjectHow a campaign is planned before anything is designed, the frame sizes each platform actually wants, which numbers are worth reading afterwards, and the accessibility work that decides how many people can use what you made.10 questions
- 2Designing Social Content: Carousels, Thumbnails and Brand KitsTurning one campaign into dozens of consistent assets: the asset list, the brand kit and templates that make every post recognizable, how to sequence a carousel and design a thumbnail that works at a tiny size, and the batch workflow that gets it all posted on time.11 questions
- 3Digital Footprint, Privacy and Community ManagementWhat a photo quietly reveals before anyone reads the caption, the extra care needed when minors are on camera, how to run the comments on an account you manage, and the Canadian rules for disclosing sponsorship.11 questions
- 4Copyright, Licensing and EthicsWho owns a piece of media, what Canadian law lets you do with someone else's work, how to read a licence before you use an asset, and the consent and honesty rules that sit on top of the law.10 questions
- 5Cultural Diversity, Appropriation and Inclusive ProductionThe difference between borrowing from a culture and taking from it, the protocols for working with Indigenous and other cultural communities, how colours and symbols change meaning across audiences, and the casting, language and localization choices that make media work for everyone it reaches.11 questions
- 6Safe Work Practices in the Studio and on LocationThe predictable ways people get hurt making media — overloaded circuits, hot lights, falling stands, lithium batteries, blades and solvents, traffic and noise — and the calculations and habits that prevent each one.11 questions
- 7Media Literacy, Environment and CareersReading any piece of media critically, spotting manipulated and out-of-context content, cutting the environmental cost of media work, setting up a workspace that will not injure you, and the routes from Grade 11 into a communications career.11 questions