Unit 2 · 5 lessons
Entrepreneurship: From Mindset to Venture
Take one student venture, Grad Gear, from a first idea to a real launch: think like an entrepreneur, design and test a prototype, refine and pitch it, set KPIs, build a brand, budget the start-up, find the break-even point, find funding, and sell honestly and accessibly.
- 43 practice questions
- 41 flashcards
- 2 interactive lessons
Lessons
- 1The Mindset and the Design ProcessAn entrepreneurial mindset is a set of habits anyone can practise, and the design process turns those habits into a venture: generate ideas from your own experience, research them against clear criteria, select the strongest one and build a prototype that real users can try.Interactive8 questions
- 2Refining and Pitching the IdeaUse a problem-solving process to fix what testing reveals, weigh the venture's social, economic, environmental and ethical impacts on every stakeholder, then win support with a short, practised pitch that ends with a clear ask.8 questions
- 3Planning the Venture: KPIs, Market and BrandPlan the venture by setting KPIs with targets you can measure against, describing the target market and competition, building a brand that captures what the venture stands for, and checking that the logistics, resources and requirements make it feasible.9 questions
- 4Start-Up Budget and Break-EvenA start-up budget adds up the one-time costs and the first period's operating costs so you know how much money you need before opening; break-even analysis then tells you how many units you must sell to cover your fixed costs.Interactive9 questions
- 5Funding, Launching and Selling EthicallyFund the venture from the supports in your community, launch it and track progress against your KPIs, and sell with honest claims, clear prices and respectful, accessible customer service that turns complaints into loyal customers.9 questions